Heart and Soul by Laura
Do you love mix-and-match bridal fashion? Then you'll love "Herz und Seele by Laura"! Here you'll find sustainable bridal fashion designed to be mixed and matched, stylish local designs—and a fitting experience where it's all about you. Curious? Then stop by!
Photos © Juliane Käppel | Vanessa May | Lia James
Sustainable mix-and-match bridal fashion for modern brides—that’s what Laura’s lovingly run boutique stands for. With a keen sense of style, personality, and environmental awareness, Herz und Seele by Laura combines individuality with sustainability. At her store in Franconia, you’ll find her own pieces—designed with love—that are made locally under fair conditions. The collection is complemented by select sustainable brands that share Laura’s values.
What makes it special: Instead of traditional wedding dresses, Laura focuses on mix-and-match pieces—for an outfit that’s as unique as you are. Whether romantic, casual, or elegant—you put together your look entirely according to your own style: creative, versatile, and absolutely one-of-a-kind. Many of the pieces can also be worn after the wedding and stylishly incorporated into your everyday wardrobe. During your fitting, the store is all yours—in a relaxed atmosphere, Laura will personally advise you with heart, soul, and a keen eye for that special something. Your bridal look will not only be beautiful but also truly unforgettable.
Do you exclusively carry mix-and-match bridal wear?
Yes, we made a conscious decision to offer only two-piece ensembles. This gives our brides the opportunity to help design their look and put together their own bridal outfit. So you don’t have to find *that* one perfect dress—instead, you’ll get a bridal outfit that’s perfectly tailored to you and your wishes.
What is your perspective on sustainability?
At “Herz und Seele by Laura,” sustainability is a top priority. This is reflected in the sustainable materials used to craft our bridal wear. In addition, all garments in our own collection are made locally, right here in Franconia. Thanks to our mix-and-match system and our wide selection of two-piece sets, you can incorporate your bridal outfit into your everyday wardrobe after your wedding day and be reminded of the happiest day of your life every time you wear it.
What styles do you offer?
From classic A-line to fit-and-flare skirts—and even princess-style skirts—you'll find all these styles at Herz und Seele by Laura. The only thing you won't find here are mermaid skirts (very tight-fitting skirts that leave you with almost no legroom).
How many people can I bring with me?
You are welcome to bring up to three guests with you.
When should I book my appointment at your bridal boutique?
To give yourself plenty of time to find your perfect dream outfit, you should schedule an appointment at “Herz und Seele by Laura” about 7–9 months before your wedding. However, thanks to our in-house production, even “last-minute brides” are warmly welcome here.
Wedding Venues in Bavaria
